We will never make help conditional on your beliefs
You will not be asked what you believe in order to receive assistance, and nothing you receive depends on your answer.
Our promise
What you can hold us to
Promises are only worth making if they can be checked. Each of these is specific enough that you would know if we broke it.
To the communities we serve
Four promises to the people this work is for
These come first, because they are the ones most easily broken by an organisation in a hurry.
You set the priorities
We will not arrive with a finished plan. What we fund in your community will be what your community has decided it needs.
We will treat you with respect in public
We will ask before photographing you, explain where the image will be used, and stop using it if you later ask us to. We will not photograph you receiving something.
You can complain safely
There will always be a way to raise a concern that does not run through the person delivering your programme, and doing so will never put your support at risk.
To our supporters
Four promises to everyone who gives or prays
Fundraising in this sector has a reputation problem, much of it earned. These are the practices we have decided against.
We will tell you where your gift went
We report on how funds are used and what they achieved, in plain language, including the parts that did not go as planned.
We will never sell or share your details
Your information is not sold, rented, swapped or passed to any third party for their own marketing. Ever.
We will not pressure you
You can change or stop your giving at any time with a single message, and you will not be pursued for doing so. Prayer updates carry no fundraising appeals.
We will honour your designation
If you give to a specific ministry area, that is where it goes. If circumstances make that impossible, we will contact you rather than quietly reallocate it.
What we will not do to raise money
It is easier to be specific about the negative, so here it is. These are common practices in our sector that we have decided against.
- No guilt-based appeals. We will describe situations accurately. We will not construct copy designed to make you feel personally responsible for a child’s suffering.
- No images of people in distress or undress. Particularly not children, and never paired with identifying location details.
- No fundraising inside prayer updates. Prayer and giving are two different things, and mixing them treats prayer as a conversion funnel.
- No pressure when you want to stop. One message cancels a regular gift, and you will not be pursued or asked to reconsider.
- No selling, renting or swapping your details. Under any circumstances, to anyone.
- No claiming figures we cannot evidence. If a number is not verified, we will say so rather than round it up.
How to hold us to this
If you believe we have broken one of these promises, tell us. Supporters can use the contact page; partner communities have a reporting route that does not pass through programme delivery staff, and safeguarding concerns have a separate protected channel.
Our annual reporting includes what went wrong, not only what went well. An organisation that only publishes its successes is not giving you information you can act on.
“Whoever can be trusted with very little can also be trusted with much.”
Hold us to it
If we fall short of any of these, we want to hear about it — and there is always a route that does not run through the person delivering a programme.